October 27th, 2010 by Jim Cotterman
CPAs are well organized at outreach to former colleagues. Their alumni programs are extensive and maintain relationships about as well as any university or professional school. Law firms would benefit from such activities, particularly with retirees. Following are four activities that are easy to implement:
1. Consider regular communications that update alumni about professional topics, events at the firm and the like.
2. Including alumni in firm activities where they have an opportunity to associate with former colleagues and clients.
3. Firm support for charitable and community events that alumni are leading.
4. Participation in continuing education sponsored by the firm.
Retirees may want to stop working, but many still want to continue associations and relationships.
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